Get Involved
This section provides a few suggestions of how organisations and individuals can get involved in British Tourism Week
Organise your own event
By organising your own event under the BTW banner, you will be raising the profile of your organisation or business locally as well as contributing to the national profile of BTW. If you are already organising an event that takes place at the same time as BTW, you might like to register it as a BTW event. Alternatively you might like to arrange something new as part of the week. It doesn’t have to be a large event, you could:
- Organise a conference, exhibition, seminar, meeting, or product launch perhaps for the trade.
- For consumers you could organise a festival or fair, guided walks, competitions and quizzes, or special deals at accommodation and attractions ahead of the Easter holidays.
- Hold an open day for students interested in working in tourism.
- Invite your local MP, Welsh Assembly Member (AM), Member of the Scottish Parliament (MSP), or local councillor to visit your tourism business, in the run up to or during British Tourism Week. This would help maintain the profile of tourism with government and could generate great publicity. Download our template letter.
- Work together with other tourism businesses in your area to raise awareness of certain issues affecting you locally. BTW is a good opportunity to lobby local government and councillors, and to generate publicity.
Whatever you decide to do, your event needs to be accredited for it to be included in the events listing.
To ensure that BTW branded events do not compete for audience, and support at least one of the aims and objectives of the week, the BTW Executive Committee has approved a simple accreditation process. Any bona fide British tourism organisation can apply to brand their event as part of British Tourism Week by completing the Event Accreditation Application Form.
Once accredited, event organisers will be provided with a BTW "toolkit", including a branding pack with a comprehensive style guide, and their event details will be added to the BTW calendar of events and website.
The BTW Committee will respond to all accreditation applications within 5 working days of receipt.
The BTW branding will be made available to all BTW-accredited events.
Attend one of the existing BTW events
Many of the BTW events have been organised to provide the industry with an opportunity to celebrate its success, debate issues for the future and raise the profile of this £115 billion industry with government and media.
If you are interested in attending any of the events, contact details are provided in the calendar of events.
Support a BTW event
There are many different ways that you could support a BTW event. Apart from attending an event, you could:
- Sponsor an event
- Provide catering or a venue
- Promote the event through your business, website, newsletter, publications, etc.
Promote the Week though your own communications
Word of mouth really is the best form of communication tool. There are a number of ways in which you can promote the week:
- Mention British Tourism Week, and disseminate BTW messages at all available opportunities between now and then, such as meetings and conferences at which you may be speaking.
- Promote British Tourism Week and link to the BTW website from your own website.
- Highlight specific BTW projects and events in your own newsletters and communications to both industry and consumers so they know how to get involved or attend an event. The calendar of events will be populated as new events are registered online. Sample copy and resources are available on the BTW website, and logos, animated gif files and branding can be provided by emailing your request to brandmanager@britishtourismweek.com.
- Reference British Tourism Week in the editors notes on your own press releases in run up to BTW.