Objectives
British Tourism Week aims to demonstrate the importance of the tourism industry, and that it deserves Government support because it is delivering jobs and growth to the UK economy:
- to politicians
- to the media
- to the industry itself
- to students in schools, colleges and universities who are considering a career in the industry
- and to consumers
To achieve this, British Tourism Week will aim to:
- increase industry awareness
- promote training and professionalism
- raise awareness of our tourism offering
All of which will support preparations for hosting the London 2012 Olympic and Paralympic Games.