Welcome to the official website for British Tourism Week

"His Royal Highness' participation in British Tourism Week will help us raise even greater awareness of tourism experiences in this country. His Interests in many of the quintessential elements that constitute Britain's tourism brand make The Prince the perfect ambassador."

Stephen Dowd, UKinbound Chief Executive and co-Chairman of BTW

"The Prince of Wales' support is further evidence of the critical importance of tourism to the UK economy and of our royal heritage to the tourism industry. His Royal Highness has consistently supported our industry over many years and has been an influential ambassador at home and abroad."

Tom Wright, VisitBritain Chief Executive and co-Chairman of BTW

"I am thrilled that we have been given the opportunity to support British Tourism Week. The build-up to the 2012 Games is beginning to gather pace and this an exciting time for our industry, with many large projects taking shape."

Surinder Arora, Chairman, Arora International Hotels

The second annual British Tourism Week (BTW) took place from 10 - 18 March 2008. His Royal Highness the Prince of Wales was once again the Patron for this series of inter-related events, which aimed to raise national and international awareness of the size, value and importance of Britain's £85 billion visitor economy.

British Tourism Week 2008 (BTW) marked the start of a year in which Britain prepares for the London 2012 Olympic and Paralympic Games, taking the torch from Beijing ahead of the four-year Cultural Olympiad. Building on the success of British Tourism Week 2007 which featured over 50 events across the country, British Tourism Week '08 highlighted the contribution made by businesses large and small, public and commercial and galvanises the commitment of organisations and individuals to further improve and develop the industry.

Look out for details of British Tourism Week 2009.

British Tourism Week is organised by VisitBritain and UKinbound with the support of the Tourism Alliance, British Hospitality Association, Tourism Society, ABTA the Travel Association, Reed Travel Exhibitions and Britain's national and regional tourist boards.